You Asked, We Answered: Daily data
How do I leverage Ipsos iris Daily Data to gain a deeper understanding of online audiences? Ipsos iris (the UKOM-endorsed solution for UK online audience measurement) was created by Ipsos to provide richer insights across online audiences. With a 36-hour turnaround...
Webinar recording | Ipsos iris: A new understanding of online audiences
The recording is now available to view for our latest Ipsos iris and UKOM webinar, Ipsos iris: A new understanding of online audiences. On 6 July our presenters, Tasneem Ali (Ipsos), Ian Dowds (UKOM), and Rishad Tobaccowala (Author and Senior Advisor to Publicis...
Don’t look back in anger
Author: Richard Marks With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past. Ipsos iris, the new...