UKOM’s July 2022 Digital Market Overview
Welcome to the July 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across PCs, tablets and smartphones. Source: © Ipsos, Ipsos iris Online...
UKOM’s April 2022 Digital Market Overview
Welcome to the April 2022 Digital Market Overview. Using UKOM approved data from Ipsos iris, which launched in 2021, the DMO provides a top-line snapshot of the UK population’s online behaviour across PCs, tablets and smartphones. Source: © Ipsos, Ipsos iris Online...
Better profiling and targeting with CACI Acorn and Fresco segments
Working together with CACI (the provider for consumer segmentation), Ipsos has integrated Acorn and Fresco segments into the Ipsos iris dataset. Acorn is a consumer classification that segments the UK population based on demographic data, social factors, population,...