15/08/2023 England’s quarter final clash with Colombia on Saturday gave the ITVX app its highest audience of the year – in England, at least.Ipsos iris data shows that 749,000 people in England used the ITVX app on Saturday, 12th August, 96% higher than...
Two weeks ago, the dual release of Barbie and Oppenheimer – dubbed Barbenheimer – drove film-lovers to the big screen in a weekend promised to be one of the major cultural events of the year. UKOM endorsed data from Ipsos iris shows that the two films drove the...
Did you know that SHEIN, Vinted, and Next were among the most visited fashion brands in June 2023?Watch the video below to spot the full top ten rankings. Did you guess the top 5? Here’s what we found, and why it matters: E-commerce giants like Shein and Boohoo are...
The rapid growth of ChatGPT’s audience has subsided… Ipsos iris data shows that between December 2022 and the end of March 2023, the average daily users for ChatGPT more than quadrupled. Since April however, the audience has plateaued. Using Ipsos...
We’ve used Ipsos iris to compare the three biggest music streaming apps: Apple Music, Spotify and Amazon Music.Apple Music has the biggest audience, reaching 25.4 million people in May – over half of all internet users (51%). Spotify had 21.0 million users...
Amazon’s annual Prime Day event took place on Tuesday and Wednesday, with shoppers snapping up deals on everything from hair dryers to air fryers. Ipsos iris data shows that despite the cost of living crisis, time spent across the Amazon app and amazon.co.uk was...
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