Social Pulse
Ipsos iris is the UK’s official online measurement tracker, set up in conjunction with UKOM, the governing body for UK Online Measurement. Our panel has been running since 2020, with thousands of panel members helping us to better understand how the UK uses the...
Social Pulse
Our recent analysis of Reddit usage data from May 27th to June 25th reveals a notable impact during the #RedditProtest in June. Key findings: 📉 A drop in daily audience numbers on June 12th, the day the protest began. ⏳ Total minutes spent on the platform also...
Social Pulse
A long weekend of sport saw the Sky Go app score a hole in one with some of its largest audiences and highest engagement of the year.The start of the Ashes last Friday saw the most time spent on the Sky Go app so far this year, with the total minutes on the app up...
Social Pulse
For millions across the country, the rising cost of living continues to be front of mind. Using Ipsos iris, we can see the impact this has had on the audience for price comparison sites, and how this varies across CACI’s Fresco financial segments. The group that has...
Social Pulse
The streaming market is increasingly fragmented, with more and more players competing for our attention in a time when incomes are being squeezed. While Apple TV+ remains the smallest of the five most popular paid-for streaming platforms in the UK (Netflix, Amazon...
Social Pulse
With the crowning of King Charles III representing the first coronation in seventy years, it is perhaps no surprise that many Brits turned to their phones and tablets to make sure they didn’t miss out. As a result, more time was spent on the BBC iPlayer app than any...
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