Valentine’s Day 2024

Valentine’s Day 2024

Valentine’s Day may be the most romantic day of the year, but if you’re looking to find a date, you might want to wait for the weekend. Data from the award-winning Ipsos iris shows that in 2023 daily time spent on the three biggest dating apps...
Pancake Day 2024

Pancake Day 2024

Do you know how to make pancakes without a recipe? If you had to search online on Tuesday, then you weren’t alone. Pancake Day always leads to increases in audience for Immediate Media Co’s BBC Good Food, as hungry cooks rush to remember how many eggs to add to...
Olio App Doubles Users

Olio App Doubles Users

The Olio “Share More, Waste Less” app has more than doubled its users over 12 months, making it one of fastest growing apps last year, our award-winning data from Ipsos iris shows. Monthly users of the app increased by 107% in the UK from 2.3m in November...
Ipsos iris & UKOM Awarded by MRG

Ipsos iris & UKOM Awarded by MRG

Thrilled to share that UKOM and the Ipsos iris team have been honoured at the Media Research Group (MRG) awards last week. We are incredibly pleased to have been part of the winning team for the 2023 Best Trade/Industry Body Research Award, and to also be Highly...
Monzo Bank Most Popular for 25-34

Monzo Bank Most Popular for 25-34

Did you know that Monzo Bank is the most used banking app among 25-34 year olds?According to Ipsos iris, more than one in five people (21.4%) aged 25 to 34 accessed the Monzo app in September 2023, an increase of over two percentage points year on year.While younger...
Black Friday 2023

Black Friday 2023

Black Friday is one of the most popular shopping periods for people to bag great discounts. With the importance of Black Friday showing no sign of abating, our Shopper Insights and Audience Measurement experts pulled data from our online audience measurement service,...