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You Asked, We Answered: Advertising Strategy

You Asked, We Answered: Advertising Strategy

Ipsos insights, You asked, we answered

How can I prove the value of my brand? Ipsos iris equips commercial teams with the audience insight and ammunition they need to develop and win business. As well as providing reach metrics for thousands of websites and apps, iris also offers extensive audience...
You Asked, We Answered: Maximising Reach and Reducing Waste

You Asked, We Answered: Maximising Reach and Reducing Waste

Ipsos insights, You asked, we answered

How can I maximise my marketing investment across media and reach Light TV viewers? Ipsos iris data provides you with the tools you need to target hard to reach audiences so that you can build awareness, engagement, and improve both efficiency and effectiveness of...
Did You Know: Gambling engagement at Cheltenham Festival

Did You Know: Gambling engagement at Cheltenham Festival

Social Pulse

The Cheltenham Gold Cup is one of the largest betting days in the horse racing calendar and this year was no exception. There were significant increases in time being spent across betting apps compared to the previous week for both female and male audiences 18+....
Driving Digital Growth: Data-Driven Solutions for Better Outcomes

Driving Digital Growth: Data-Driven Solutions for Better Outcomes

Ipsos insights

Dave Carpenter of Goodstuff Communications reveals how the Ipsos iris platform is helping to elevate digital implementation planning and delivering value to clients. Ipsos iris recently hosted the Driving Digital Growth event, where we invited Dave Carpenter to...
You Asked, We Answered: Decision Making

You Asked, We Answered: Decision Making

Ipsos insights, You asked, we answered

How can Ipsos Iris data give you insights to improve business decision making? One of the key benefits of the Ipsos iris dataset is the level of granular insight it provides across websites and target audiences. A digital publisher can profile their audience on...
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