Duolingo Daypart Analysis

Duolingo Daypart Analysis

What does your typical evening involve? Dinner? A boxset? Spanish intransitive verbs?UKOM endorsed data from Ipsos iris shows that of the top 100 most popular apps in the UK, Duolingo sees the greatest share of its engagement between 8pm and midnight.One third (33%)...
Netflix Winning SVoD Race

Netflix Winning SVoD Race

The number of people using at least two apps out of Netflix, Amazon Prime Video and Disney+ has increased by 20% year on year for mobile and tablet devices.The latest UKOM endorsed data from Ipsos iris shows that the number of people accessing at least two of the...
July’s Banking Top 10

July’s Banking Top 10

📈 The latest Ipsos iris banking rankings are in, spotlighting the top 10 most visited retail banking brands by audience!🏆Leading the pack, Barclays forged ahead with a whopping 10.55 million digital visitors, while Santander UK and NatWest completed the...
Did You Know? Dating Apps

Did You Know? Dating Apps

Ipsos iris can also look at specific apps, or groups of apps, and break these down into distinct demographic groups. For this “Did You Know”, we’ve chosen to focus on dating apps, and the reach that some of the leading apps have. This is especially...