Our insights
For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.
Media in Context: The changing role of media in COVID-19 lockdown
This whitepaper explores changing media habits during the UK’s COVID-19 lockdown and the opportunities if holds for media brands.
Next Episode: The opportunity for podcasts
Next Episode: The Opportunity for Podcasts, explores the opportunities for podcasts in a rapidly changing media environment, using RAJAR’s MIDAS and BBC Compass data.
Mixed Mode Surveys: Enhancing quality using online and face-to-face
This paper explores a variety of approaches where offline and online interviewing can work together to maximise response and minimise survey error.
Fortnite: Shaking the media and entertainment industry
To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite’s cyclical relationship with content.
Finding your voice
Looking back on 2019 we can say that some of the most discussed voices of the year have been...
Attention 2.0
The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).
Social Pulse
King Charles’ Coronation
With the crowning of King Charles III representing the first coronation in seventy years, it is...
International Women’s Day
Did you know that women spend 50% longer accessing online gaming websites and apps each month...
The Fastest Growing Category
What is the fastest growing digital category in 2023? Despite record levels of inflation and...
May 2023 Bank Holidays
What are your plans for all those Bank Holidays in May? A long walk to a country pub, settling...
TikTok in April 2023
TikTok may have been capturing headlines in the US recently, but in the UK it's been capturing our...
Gary Lineker
Gary Lineker has dominated the headlines over the last week, perhaps nowhere more so than on the...
Pancake Day 2023
Do you know how to make pancakes? If you had to search online for a recipe on Tuesday, then you...
ChatGPT: February 2023
Following ChatGPT’s public launch, leading tech companies such as Microsoft and Google have...
Dating Sunday
The first Sunday of the new year has been dubbed “Dating Sunday”; the busiest day for #dating apps...