Our insights
For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.
Mixed Mode Surveys: Enhancing quality using online and face-to-face
This paper explores a variety of approaches where offline and online interviewing can work together to maximise response and minimise survey error.
Fortnite: Shaking the media and entertainment industry
To understand the success and cultural relevancy of Fortnite, we worked with the ISFE (Interactive Software Federation of Europe) to understand Fortnite’s cyclical relationship with content.
Finding your voice
Looking back on 2019 we can say that some of the most discussed voices of the year have been...
Attention 2.0
The often-forgotten secret of digital advertising is that it’s just advertising. Great digital creative can gain attention and impact the brand (even if it’s just a simple banner ad).
Social Pulse
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