Did you know that women spend 50% longer accessing online gaming websites and apps each month compared to men?
Using UKOM-endorsed
Ipsos iris data, on average women spend 10 hours and 24 minutes per
month accessing online gaming compared to 6 hours and 55 minutes for
men. Not only do women engage more with online gaming, but they also
have a higher total reach, with online gaming reaching 57% of women each
month compared to 53% of men.
Let’s celebrate women’s love for gaming and encourage more representation in the gaming industry!
International Women’s Day
