Our insights

For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.

In a hurry? Download the full 40+ page report here Gen Z are the digital generation: born and...

The pace of change online is incredibly exciting.But it’s also challenging keeping up with...

Christmas. It’s a time for celebration, a time for togetherness, and, of course, a time for...

Black Friday is a big deal: internet users spent more time on retail sites and apps on Black...

Christmas is big business for retailers. In fact, the average time spent on retailer websites each...

This morning, media professionals from all over the UK met for an exclusive breakfast briefing run...

The idea for this deck began with a statistic. As part of Ipsos’s annual Global Trends survey, we...

Mobile Gaming is having a moment It’s attracting significant investment from the likes of...

During Pride month last year, we added sexual orientation data to Ipsos iris, to help profile...

Social Pulse