Our insights
For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.
Blindspots: Invisible by Design
Embracing the AI Revolution in Financial Services... The digital landscape is undergoing a seismic...
New report: The online lives of 15-24s
In a hurry? Download the full 40+ page report here Gen Z are the digital generation: born and...
2024 Report: New Tech, New Habits
The pace of change online is incredibly exciting.But it’s also challenging keeping up with...
Race to Christmas: Gift Searches
Christmas. It’s a time for celebration, a time for togetherness, and, of course, a time for...
Race to Christmas: Black Friday
Black Friday is a big deal: internet users spent more time on retail sites and apps on Black...
Race to Christmas: Unwrapping Online Trends
Christmas is big business for retailers. In fact, the average time spent on retailer websites each...
Ipsos iris: Driving Digital Innovation
This morning, media professionals from all over the UK met for an exclusive breakfast briefing run...
Exploring Digital: The Women in our Data
The idea for this deck began with a statistic. As part of Ipsos’s annual Global Trends survey, we...
Exploring Digital: Tapping into the value of gamers
Mobile Gaming is having a moment It’s attracting significant investment from the likes of...
Social Pulse
Chess
Chess is undergoing a digital renaissance, and it’s highlighting new digital opportunities for...
Amazon Prime Day 2025
The Amazon Prime Day 2025 frenzy has subsided, and a fascinating trend has emerged from the noise....
ITVX & Disney+
The UK's streaming landscape is set for a significant shake-up! From 16th July, Disney+ and ITVX...
Deals & Cashback
Everyone loves a bargain: whether that’s perusing Amazon's Prime Day sale or the simple...
Buy Now, Pay Later
As household budgets feel the pinch, more consumers are turning to Buy Now Pay Later services like...
Ipsos iris ABC Audit
The recent audit of Ipsos iris by ABC UK highlights the importance that we give to upholding...
Pre-loved Fashion
More people are turning to pre-owned platforms than ever before.According to Ipsos iris data,...
Champions League Final
PSG were the big winners in the Men’s Champions League final on Saturday, triumphing 5-0 over...
OpenAI February Update
OpenAI's ChatGPT recently set an unprecedented record with 1 in 5 UK internet users using the...