Our insights
For in-depth analysis and data-driven insights, please scroll down to access our recent Ipsos iris reports.
Blindspots: Wellness in the Age of AI
Today’s wellness industry is dynamic, lucrative and growing. But, it's experiencing change, from...
Blindspots: Invisible by Design
Embracing the AI Revolution in Financial Services... The digital landscape is undergoing a seismic...
The online lives of 15-24s
In a hurry? Download the full 40+ page report here Gen Z are the digital generation: born and...
2024 Report: New Tech, New Habits
The pace of change online is incredibly exciting.But it’s also challenging keeping up with...
Race to Christmas: Gift Searches
Christmas. It’s a time for celebration, a time for togetherness, and, of course, a time for...
Race to Christmas: Black Friday
Black Friday is a big deal: internet users spent more time on retail sites and apps on Black...
Race to Christmas: Unwrapping Online Trends
Christmas is big business for retailers. In fact, the average time spent on retailer websites each...
Ipsos iris: Driving Digital Innovation
This morning, media professionals from all over the UK met for an exclusive breakfast briefing run...
Exploring Digital: The Women in our Data
The idea for this deck began with a statistic. As part of Ipsos’s annual Global Trends survey, we...
Social Pulse
Food Delivery Apps
⏰ As the clocks go back and British Summer Time ends, one brand that might be sad to see the...
Strava & Runna
🍂🏃As summer turns to autumn and temperatures drop, more Britons are getting outdoors to exercise -...
Summer Festivals
☀️ The sun is setting on another summer, and with it another UK festival season.Using Ipsos iris...
Online Safety Act
It's been one month since the Online Safety Act came into force in the UK and Ipsos has been...
Summer of Love
Has it been a summer of love? According to data from Ipsos iris, it might have been for Hinge...
Jet2 & Airlines
You may have heard “nothing beats a Jet2 holiday” making the rounds on social media this summer -...
Womens Euro Final
England’s win in the Women’s Euro final was the most watched live television event of the year so...
Supermarket Loyalty Apps
Loyalty schemes have been a pillar of the grocery category for decades, but there has been renewed...
Chess
Chess is undergoing a digital renaissance, and it’s highlighting new digital opportunities for...