Our insights
Exploring Digital: The Women in our Data
The idea for this deck began with a statistic. As part of Ipsos’s annual Global Trends survey, we...
Exploring Digital: Tapping into the value of mobile gamers
Mobile Gaming is having a moment It’s attracting significant investment from the likes of...
Understanding LGB+ Audiences Online
During Pride month last year, we added sexual orientation data to Ipsos iris, to help profile...
How heavy visitation unlocks differences in SVOD audiences
Over the past 18 months, the three biggest SVOD players in the UK – Netflix, Disney+ and Amazon...
The Emerging Trends of 2023
Ipsos iris is a powerful tool for giving you rich and regular insights on your users, as well as...
Industry Deep Dive: Fitness & Exercise
Did you know that over 22 million people visit the exercise and fitness category online each...
Industry Deep Dive: Social Media
Social media is huge: the average person spends over a third of their time online on social media...
You Asked, We Answered: Daypart Analysis
How can dayparts analysis help me identify opportunities and threats? The internet has...
Webinar | Exploring Digital Retail: Unlocking the Online Opportunity
On 19th September, the Ipsos iris team presented…
Social Pulse
US Election & The Guardian
The results of the US election saw The Guardian enjoy its second biggest day of the year for time...
Total monthly users for Uber app
Uber has seen monthly users for its mobile app increase by 28% year on year.Data from the UKOM...
Reddit’s monthly users are up by 10m year-on-year
Monthly users of Reddit have increased by an incredible 10 million (+60%) year on year.UKOM...
World Mental Health Day 2024
Today marks World Mental Health Day.Using UKOM endorsed data from Ipsos iris, we can see that...
X loses 4m+ users in 2 years
There has been a 1 million month-on-month increase in users for X, formerly Twitter, according to...
The Impact of the Olympics
The 2024 Olympics kicked off in Paris last Friday and our desire to keep up with the latest wins...
Ipsos iris wins at AOP’s DPA 2024
Our Ipsos iris team is overjoyed to have won their third award in 7 months, a testament to their...
March Rankings 2024
New monthly online measurement data is now available in Ipsos iris.Our UKOM endorsed data shows...
Ipsos iris YouTube Integration
We are delighted to announce the newest innovation for our online audience measurement platform,...