Amazon Prime Day

Amazon Prime Day

Amazon’s annual Prime Day event took place on Tuesday and Wednesday, with shoppers snapping up deals on everything from hair dryers to air fryers. Ipsos iris data shows that despite the cost of living crisis, time spent across the Amazon app and amazon.co.uk was...
Time on Twitter Falls 16% Following Tweet Restrictions

Time on Twitter Falls 16% Following Tweet Restrictions

Published 5th July 2023 Twitter’s decision to apply a temporary limit to the number of tweets users can read in a day has had a big impact on time spent on the site. Ipsos iris data shows a 16% fall in total time spent on the Twitter app on Saturday 1st July –...
Panel Introduction Video

Panel Introduction Video

Ipsos iris is the UK’s official online measurement tracker, set up in conjunction with UKOM, the governing body for UK Online Measurement. Our panel has been running since 2020, with thousands of panel members helping us to better understand how the UK uses the...
Reddit Recovers Following Community Protest

Reddit Recovers Following Community Protest

Our recent analysis of Reddit usage data from May 27th to June 25th reveals a notable impact during the #RedditProtest in June.   Key findings:   📉 A drop in daily audience numbers on June 12th, the day the protest began.   ⏳ Total minutes spent on the platform also...
Sky Scores Hole in One

Sky Scores Hole in One

A long weekend of sport saw the Sky Go app score a hole in one with some of its largest audiences and highest engagement of the year.The start of the Ashes last Friday saw the most time spent on the Sky Go app so far this year, with the total minutes on the app up...
Comparing the Comparisons

Comparing the Comparisons

For millions across the country, the rising cost of living continues to be front of mind. Using Ipsos iris, we can see the impact this has had on the audience for price comparison sites, and how this varies across CACI’s Fresco financial segments. The group that has...