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The weightings with which we create the Ipsos iris universe are based on estimates from the PAMCo Establishment Survey. Due to data collection ceasing when the pandemic hit in early 2020, these weightings had remained unchanged for some time. With data collection...
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The recording is now available to view for our latest Ipsos iris and UKOM webinar, Ipsos iris: A new understanding of online audiences. On 6 July our presenters, Tasneem Ali (Ipsos), Ian Dowds (UKOM), and Rishad Tobaccowala (Author and Senior Advisor to Publicis...
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Author: Richard Marks With the advent of UKOM Ipsos iris, industry expert Richard Marks looks at the precedents for handling a change in measurement and argues that it’s important to embrace that change rather than attempt to compare with the past. Ipsos iris, the new...
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As the new UKOM endorsed solution for online audience measurement in the UK, Ipsos is excited to have released Ipsos iris monthly data for April. Key dates: April monthly data release 25 May 2021The embargo date for sharing Ipsos iris data publicly is Monday 07 June...
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Ipsos and the online audience measurement body UKOM (UK Online Measurement Ltd.) announce the launch of Ipsos iris, the new UK industry standard for online audience measurement. The launch is the culmination of several years of consultation, design and implementation....
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Author: Katherine Page The popular phrase ‘future proof’ is appealing, but the idea that online audience measurement systems can be somehow ‘proofed’ against market disruption is wrong. Far better to learn with the future, as Katherine Page argues with the imminent...
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