Industry Deep Dive: Social Media

Industry Deep Dive: Social Media

Social media is huge: the average person spends over a third of their time online on social media sites and apps, making it an incredibly important channel for advertisers.  In fact, according to the Internet Advertising Bureau (IAB UK), social accounted for 65% of...
Did You Know? Dating Apps

Did You Know? Dating Apps

Ipsos iris can also look at specific apps, or groups of apps, and break these down into distinct demographic groups. For this “Did You Know”, we’ve chosen to focus on dating apps, and the reach that some of the leading apps have. This is especially...
Industry Deep Dive: Travel

Industry Deep Dive: Travel

When it comes to travel, traffic is normally a bad thing – but not online. Here, traffic is booming: travel sites reach over 12 million people a day, 30 million people a week and 41 million people a month. How can we break this audience down to understand its...