Race to Christmas: Unwrapping Online Trends

Race to Christmas: Unwrapping Online Trends

Christmas is big business for retailers. In fact, the average time spent on retailer websites each month is 17% higher in the final quarter of the year than it is in the first three. With so much happening in the build up to December 25th, it can be hard to isolate...
Ipsos iris: Driving Digital Innovation

Ipsos iris: Driving Digital Innovation

This morning, media professionals from all over the UK met for an exclusive breakfast briefing run by Ipsos and UKOM; Ipsos iris: Driving Digital Innovation. The session was opened by Linda Smith, Chair of the UKOM Commercial Board, who discussed the role of...
Exploring Digital: The Women in our Data

Exploring Digital: The Women in our Data

The idea for this deck began with a statistic. As part of Ipsos’s annual Global Trends survey, we track how attitudes and sentiments are evolving across tens of thousands of people worldwide. One of the many interesting data points it unearthed showed that 29% of...
Understanding LGB+ Audiences Online

Understanding LGB+ Audiences Online

During Pride month last year, we added sexual orientation data to Ipsos iris, to help profile internet users that identify as lesbian, gay, bisexual or that identify in another way (LGB+)*. This data can help iris users better understand and serve LGB+ audiences...