OpenAI February Update

OpenAI February Update

OpenAI’s ChatGPT recently set an unprecedented record with 1 in 5 UK internet users using the platform.Our UKOM endorsed Ipsos iris platform shows that in February 2025:👨‍👨 More users of OpenAI are men (5.4m monthly users), but women are close behind...
The Adolescence Effect

The Adolescence Effect

Netflix’s hit Adolescence has been driving national conversation on online safety for children, but what impact has it had on online behaviours?New findings today revealed that in the weeks following release, there was minimal change in the average use of some...
The London Marathon

The London Marathon

As a record number of people finished running 26.2 miles around London on Sunday can attest: it’s a marathon not a sprint. And the same applies when it comes to donations. Data from UKOM endorsed Ipsos iris shows that April visits to the JustGiving site peaked...
Trading 212

Trading 212

Trump’s “liberation day” tariffs have dominated headlines and sent shockwaves around the world.In the UK, data from Ipsos iris shows that more volatile market conditions have driven a surge in online investment app audiences. This has contributed to...
Adwanted Connected

Adwanted Connected

In collaboration with Adwanted, our award-winning Ipsos iris data is now seamlessly integrated into the Adwanted Connected platform.For Ipsos, it’s crucial that the UKOM endorsed Ipsos iris data is versatile and accessible through various channels, adding value...