The Rise of Reddit

The Rise of Reddit

Did you know that Reddit is the fourth biggest social media platform in the UK? 🤖The release of the Ofcom Media Nation report, and trended Ipsos iris data, has highlighted the scale and influence of the platform.According to Ipsos iris, Reddit’s audience has rocketed...
Santa’s Newest Helper

Santa’s Newest Helper

Is AI Santa’s newest little helper? 🎅 Our latest research suggests yes, especially for younger shoppers.🎁 Nearly a quarter of under‑35s used AI to search for gifts this year, and those who try it tend to rank it among their most useful ways to search.📈 Trust is...
Food Delivery Apps

Food Delivery Apps

⏰ As the clocks go back and British Summer Time ends, one brand that might be sad to see the season go is Uber Eats. New Ipsos iris data shows August 2025 was a record month for the platform, with 11.2 million app users – up 48% year-on-year and the highest...
Strava & Runna

Strava & Runna

🍂🏃As summer turns to autumn and temperatures drop, more Britons are getting outdoors to exercise – and tracking their progress along the way. Ipsos iris data shows that 4.3 million people used the Strava app in July – a 22% increase from the previous year....
Summer Festivals

Summer Festivals

☀️ The sun is setting on another summer, and with it another UK festival season.Using Ipsos iris data, we delved into the online visitors for festival websites, to help understand who made up some of the biggest music crowds. 🏆 Glastonbury is the best-attended...