Social Pulse
Monthly users of Reddit have increased by an incredible 10 million (+60%) year on year.UKOM endorsed data from Ipsos iris shows that Reddit, Inc. users have increased from 17.3 million in August 2023 to 27.7m in August 2024.One of the drivers suggested behind the...
Social Pulse
Today marks World Mental Health Day.Using UKOM endorsed data from Ipsos iris, we can see that there is still a significant imbalance between men and women accessing mental health & wellbeing content online.Between April and July 2024, women accounted for more than...
Social Pulse
There has been a 1 million month-on-month increase in users for X, formerly Twitter, according to the latest UKOM endorsed data from Ipsos iris, contributed to by the UK General Election and the Euros final in July.This is the highest month-on-month increase in users...
Social Pulse
The 2024 Olympics kicked off in Paris last Friday and our desire to keep up with the latest wins and near misses has contributed to an increase in engagement for BBC Sport.The UKOM endorsed data from Ipsos iris shows that Sunday had the highest level of engagement...
Ipsos insights
Mobile Gaming is having a moment It’s attracting significant investment from the likes of Microsoft, who purchased Activision Blizzard for $69 billion in 2023, and Sega who acquired Rovio, the developer of Angry Birds, in 2022. It’s also...
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