Looking for love this Valentine’s day? If you’re looking on dating apps, it might be worth waiting a couple of days.Data from our online audience measurement solution, Ipsos iris, shows that daily users for Hinge and Bumble dipped on the 14th February in...
The pace of change online is incredibly exciting.But it’s also challenging keeping up with internet users’ shifting behaviour as new technologies develop, new platforms emerge, and new habits form.We’ve used Ipsos iris to identify four key trends from last year, to...
TikTok had its biggest ever day in the UK on Sunday, the day that the app briefly went dark in the US.According to UKOM endorsed data from Ipsos iris, TikTok recorded its highest daily audience (11.6 million) and the most time spent on its app (982 million minutes) in...
New year, new me? For some yes, others may be letting the new year start a little bit slower.As New Year’s resolutions kicked off many fitness related apps saw increases in engagement on January 1st. PureGym saw an 88% increase in time spent compared to the 1st...
Christmas. It’s a time for celebration, a time for togetherness, and, of course, a time for giving.But what do you do if you don’t know what to give? Why, ask the internet, of course.We’ve used Ipsos iris to look at people searching for gifts at Christmas time. More...
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