Ipsos insights
Mobile Gaming is having a moment It’s attracting significant investment from the likes of Microsoft, who purchased Activision Blizzard for $69 billion in 2023, and Sega who acquired Rovio, the developer of Angry Birds, in 2022. It’s also...
Ipsos insights
During Pride month last year, we added sexual orientation data to Ipsos iris, to help profile internet users that identify as lesbian, gay, bisexual or that identify in another way (LGB+)*. This data can help iris users better understand and serve LGB+ audiences...
Ipsos insights
Over the past 18 months, the three biggest SVOD players in the UK – Netflix, Disney+ and Amazon Prime – have all launched new, advertising-enabled subscription packages. This represents a major shift in focus for the streaming platforms, as they must now compete...
Social Pulse
New monthly online measurement data is now available in Ipsos iris.Our UKOM endorsed data shows that automotive was the second-fastest growing category month-on-month, with the number of people visiting automotive sites and apps increasing by 4.4% compared to...
Social Pulse
We are delighted to announce the newest innovation for our online audience measurement platform, Ipsos iris, incorporating YouTube content owner data. The marks a milestone for collaboration in how digital media is measured and understood, unlocking more accurate...
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