oliver thomas | Ipsos iris

Dating Sunday

The first Sunday of the new year has been dubbed “Dating Sunday”; the busiest day for #dating apps of the year. Tinder reported seeing 35% more swipe activity on 1st January as people update their profiles for 2023. Using Ipsos iris data, we see time being spent on...

You Asked, We Answered: Advertising Strategy

Ipsos insights, You asked, we answered

How can I prove the value of my brand? Ipsos iris equips commercial teams with the audience insight and ammunition they need to develop and win business. As well as providing reach metrics for thousands of websites and apps, iris also offers extensive audience...

You Asked, We Answered: Maximising Reach and Reducing Waste

Ipsos insights, You asked, we answered

How can I maximise my marketing investment across media and reach Light TV viewers? Ipsos iris data provides you with the tools you need to target hard to reach audiences so that you can build awareness, engagement, and improve both efficiency and effectiveness of...

Did You Know: Gambling engagement at Cheltenham Festival

Social Pulse

The Cheltenham Gold Cup is one of the largest betting days in the horse racing calendar and this year was no exception. There were significant increases in time being spent across betting apps compared to the previous week for both female and male audiences 18+....

Driving Digital Growth: Data-Driven Solutions for Better Outcomes

Ipsos insights

Dave Carpenter of Goodstuff Communications reveals how the Ipsos iris platform is helping to elevate digital implementation planning and delivering value to clients. Ipsos iris recently hosted the Driving Digital Growth event, where we invited Dave Carpenter to...

Dating Sunday

You Asked, We Answered: Advertising Strategy

You Asked, We Answered: Maximising Reach and Reducing Waste

Did You Know: Gambling engagement at Cheltenham Festival

Driving Digital Growth: Data-Driven Solutions for Better Outcomes

Recent Insights