Panel Introduction Video

Panel Introduction Video

Ipsos iris is the UK’s official online measurement tracker, set up in conjunction with UKOM, the governing body for UK Online Measurement. Our panel has been running since 2020, with thousands of panel members helping us to better understand how the UK uses the...
Reddit Recovers Following Community Protest

Reddit Recovers Following Community Protest

Our recent analysis of Reddit usage data from May 27th to June 25th reveals a notable impact during the #RedditProtest in June.   Key findings:   📉 A drop in daily audience numbers on June 12th, the day the protest began.   ⏳ Total minutes spent on the platform also...
Sky Scores Hole in One

Sky Scores Hole in One

A long weekend of sport saw the Sky Go app score a hole in one with some of its largest audiences and highest engagement of the year.The start of the Ashes last Friday saw the most time spent on the Sky Go app so far this year, with the total minutes on the app up...
Comparing the Comparisons

Comparing the Comparisons

For millions across the country, the rising cost of living continues to be front of mind. Using Ipsos iris, we can see the impact this has had on the audience for price comparison sites, and how this varies across CACI’s Fresco financial segments. The group that has...
Industry Deep Dive: Home & Garden

Industry Deep Dive: Home & Garden

The Home and Garden category reaches 31 million people a month – but how do we unlock the value of such a large audience? Using Ipsos iris we’ve split the Home and Garden category into two parts – retail visitors (like B&Q, IKEA, etc.) and lifestyle visitors (like...