The Home and Garden category reaches 31 million people a month – but how do we unlock the value of such a large audience? Using Ipsos iris we’ve split the Home and Garden category into two parts – retail visitors (like B&Q, IKEA, etc.) and lifestyle visitors (like...
The streaming market is increasingly fragmented, with more and more players competing for our attention in a time when incomes are being squeezed. While Apple TV+ remains the smallest of the five most popular paid-for streaming platforms in the UK (Netflix, Amazon...
With the crowning of King Charles III representing the first coronation in seventy years, it is perhaps no surprise that many Brits turned to their phones and tablets to make sure they didn’t miss out. As a result, more time was spent on the BBC iPlayer app than any...
Did you know that women spend 50% longer accessing online gaming websites and apps each month compared to men? Using UKOM-endorsed Ipsos iris data, on average women spend 10 hours and 24 minutes per month accessing online gaming compared to 6 hours and 55 minutes for...
What is the fastest growing digital category in 2023? Despite record levels of inflation and rising mortgage rates, Ipsos iris data shows that Homes & Property has seen the largest increase in audience between Q4 2022 and Q1 2023, with almost 2.4 million (+11%)...
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