TikTok’s Biggest Day

TikTok’s Biggest Day

TikTok had its biggest ever day in the UK on Sunday, the day that the app briefly went dark in the US.According to UKOM endorsed data from Ipsos iris, TikTok recorded its highest daily audience (11.6 million) and the most time spent on its app (982 million minutes) in...
New Year, New Me

New Year, New Me

New year, new me? For some yes, others may be letting the new year start a little bit slower.As New Year’s resolutions kicked off many fitness related apps saw increases in engagement on January 1st. PureGym saw an 88% increase in time spent compared to the 1st...
US Election & The Guardian

US Election & The Guardian

The results of the US election saw The Guardian enjoy its second biggest day of the year for time spent on its website.UKOM endorsed data from Ipsos iris shows that it was the most time spent on theguardian.com since the results of the UK’s General Election were...
Total monthly users for Uber app

Total monthly users for Uber app

Uber has seen monthly users for its mobile app increase by 28% year on year.Data from the UKOM endorsed Ipsos iris shows that monthly users of the Uber app have increased from 7.2 million in September 2023 to 9.2 million in September 2024.People aged 25-34 make up the...
World Mental Health Day 2024

World Mental Health Day 2024

Today marks World Mental Health Day.Using UKOM endorsed data from Ipsos iris, we can see that there is still a significant imbalance between men and women accessing mental health & wellbeing content online.Between April and July 2024, women accounted for more than...