Reddit’s monthly users are up by 10m year-on-year

Reddit’s monthly users are up by 10m year-on-year

Monthly users of Reddit have increased by an incredible 10 million (+60%) year on year.UKOM endorsed data from Ipsos iris shows that Reddit, Inc. users have increased from 17.3 million in August 2023 to 27.7m in August 2024.One of the drivers suggested behind the...
World Mental Health Day 2024

World Mental Health Day 2024

Today marks World Mental Health Day.Using UKOM endorsed data from Ipsos iris, we can see that there is still a significant imbalance between men and women accessing mental health & wellbeing content online.Between April and July 2024, women accounted for more than...
X loses 4m+ users in 2 years

X loses 4m+ users in 2 years

There has been a 1 million month-on-month increase in users for X, formerly Twitter, according to the latest UKOM endorsed data from Ipsos iris, contributed to by the UK General Election and the Euros final in July.This is the highest month-on-month increase in users...
The Impact of the Olympics

The Impact of the Olympics

The 2024 Olympics kicked off in Paris last Friday and our desire to keep up with the latest wins and near misses has contributed to an increase in engagement for BBC Sport.The UKOM endorsed data from Ipsos iris shows that Sunday had the highest level of engagement...
Ipsos iris wins at AOP’s DPA 2024

Ipsos iris wins at AOP’s DPA 2024

Our Ipsos iris team is overjoyed to have won their third award in 7 months, a testament to their hard work and dedication.Our thanks to Sky Media UK and UKOM for working with us on this project, which has won Best Research / Insight at the AOP Association of Online...
March Rankings 2024

March Rankings 2024

New monthly online measurement data is now available in Ipsos iris.Our UKOM endorsed data shows that automotive was the second-fastest growing category month-on-month, with the number of people visiting automotive sites and apps increasing by 4.4% compared to...