Did you know that the daily reach of the leading map apps is higher in London compared rest of the UK? Between them the Google Maps, Apple Maps, Citymapper and Waze apps reach over a third (35%) of internet users in London a day, compared to just over a quarter (26%)...
Valentine’s Day may be the most romantic day of the year, but if you’re looking to find a date, you might want to wait for the weekend. Data from the award-winning Ipsos iris shows that in 2023 daily time spent on the three biggest dating apps...
Do you know how to make pancakes without a recipe? If you had to search online on Tuesday, then you weren’t alone. Pancake Day always leads to increases in audience for Immediate Media Co’s BBC Good Food, as hungry cooks rush to remember how many eggs to add to...
The Olio “Share More, Waste Less” app has more than doubled its users over 12 months, making it one of fastest growing apps last year, our award-winning data from Ipsos iris shows. Monthly users of the app increased by 107% in the UK from 2.3m in November...
Thrilled to share that UKOM and the Ipsos iris team have been honoured at the Media Research Group (MRG) awards last week. We are incredibly pleased to have been part of the winning team for the 2023 Best Trade/Industry Body Research Award, and to also be Highly...
Did you know that Monzo Bank is the most used banking app among 25-34 year olds?According to Ipsos iris, more than one in five people (21.4%) aged 25 to 34 accessed the Monzo app in September 2023, an increase of over two percentage points year on year.While younger...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy policy
