Chess

Chess

Chess is undergoing a digital renaissance, and it’s highlighting new digital opportunities for brands. In a world where short-form content and activities with short attention spans are so popular, younger people love to engage in activities that can be completed in...
Amazon Prime Day 2025

Amazon Prime Day 2025

The Amazon Prime Day 2025 frenzy has subsided, and a fascinating trend has emerged from the noise. It’s not just about who is buying, but how they are buying.As the data from the four-day event rolls in, we’re seeing a clear picture of the “Deal...
ITVX & Disney+

ITVX & Disney+

The UK’s streaming landscape is set for a significant shake-up! From 16th July, Disney+ and ITVX are launching a new partnership, offering a curated selection of each other’s hit shows at no extra cost to their subscribers.This is a landmark move, and our...
Deals & Cashback

Deals & Cashback

Everyone loves a bargain: whether that’s perusing Amazon’s Prime Day sale or the simple satisfaction of a yellow-sticker find at the supermarket, the appeal of a good deal is a powerful driver of consumer behaviour. This trend is clearly reflected in the digital...
Buy Now, Pay Later

Buy Now, Pay Later

As household budgets feel the pinch, more consumers are turning to Buy Now Pay Later services like Clearpay and Klarna to spread the cost of purchases. According to data from Ipsos iris, usage is surging, with monthly visitors to Clearpay up 79% year on year, while...
Ipsos iris ABC Audit

Ipsos iris ABC Audit

The recent audit of Ipsos iris by ABC UK highlights the importance that we give to upholding industry standards, transparency, and our commitment to accuracy.As James Oates notes, “We’re thrilled with ABC’s audit affirming our robust data systems and...