Ipsos insights
The pace of change online is incredibly exciting.But it’s also challenging keeping up with internet users’ shifting behaviour as new technologies develop, new platforms emerge, and new habits form.We’ve used Ipsos iris to identify four key trends from last year, to...
Ipsos insights
Christmas. It’s a time for celebration, a time for togetherness, and, of course, a time for giving.But what do you do if you don’t know what to give? Why, ask the internet, of course.We’ve used Ipsos iris to look at people searching for gifts at Christmas time. More...
Ipsos insights
Black Friday is a big deal: internet users spent more time on retail sites and apps on Black Friday than any other day in 2023. And, it’s the biggest promotion period in the run-up to Christmas – so there’s no doubt that savvy shoppers are...
Ipsos insights
Christmas is big business for retailers. In fact, the average time spent on retailer websites each month is 17% higher in the final quarter of the year than it is in the first three. With so much happening in the build up to December 25th, it can be hard to isolate...
Ipsos insights
This morning, media professionals from all over the UK met for an exclusive breakfast briefing run by Ipsos and UKOM; Ipsos iris: Driving Digital Innovation. The session was opened by Linda Smith, Chair of the UKOM Commercial Board, who discussed the role of...
Ipsos insights
The idea for this deck began with a statistic. As part of Ipsos’s annual Global Trends survey, we track how attitudes and sentiments are evolving across tens of thousands of people worldwide. One of the many interesting data points it unearthed showed that 29% of...
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