In a hurry? Download the full 40+ page report here Gen Z are the digital generation: born and raised in a world with wi-fi, smartphones and social media. So it’s no surprise that Ipsos iris data shows that 15-24 year olds spend more time online than any other age...
The pace of change online is incredibly exciting.But it’s also challenging keeping up with internet users’ shifting behaviour as new technologies develop, new platforms emerge, and new habits form.We’ve used Ipsos iris to identify four key trends from last year, to...
Christmas. It’s a time for celebration, a time for togetherness, and, of course, a time for giving.But what do you do if you don’t know what to give? Why, ask the internet, of course.We’ve used Ipsos iris to look at people searching for gifts at Christmas time. More...
Black Friday is a big deal: internet users spent more time on retail sites and apps on Black Friday than any other day in 2023. And, it’s the biggest promotion period in the run-up to Christmas – so there’s no doubt that savvy shoppers are...
Christmas is big business for retailers. In fact, the average time spent on retailer websites each month is 17% higher in the final quarter of the year than it is in the first three. With so much happening in the build up to December 25th, it can be hard to isolate...
This morning, media professionals from all over the UK met for an exclusive breakfast briefing run by Ipsos and UKOM; Ipsos iris: Driving Digital Innovation. The session was opened by Linda Smith, Chair of the UKOM Commercial Board, who discussed the role of...
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