Blindspots: Wellness in the Age of AI

Blindspots: Wellness in the Age of AI

Today’s wellness industry is dynamic, lucrative and growing. But, it’s experiencing change, from consumers’ relationships with wellness, to brands’ competitive sets, and now Gen AI.In this new ecosystem, it’s becoming nearly impossible for brands to know how...
Blindspots: Invisible by Design

Blindspots: Invisible by Design

Embracing the AI Revolution in Financial Services… The digital landscape is undergoing a seismic shift with the rise of generative AI tools such as ChatGPT, which are redefining how consumers engage with financial services. As detailed in the latest Ipsos...
The online lives of 15-24s

The online lives of 15-24s

In a hurry? Download the full 40+ page report here Gen Z are the digital generation: born and raised in a world with wi-fi, smartphones and social media. So it’s no surprise that Ipsos iris data shows that 15-24 year olds spend more time online than any other age...
2024 Report: New Tech, New Habits

2024 Report: New Tech, New Habits

The pace of change online is incredibly exciting.But it’s also challenging keeping up with internet users’ shifting behaviour as new technologies develop, new platforms emerge, and new habits form.We’ve used Ipsos iris to identify four key trends from last year, to...
Race to Christmas: Gift Searches

Race to Christmas: Gift Searches

Christmas. It’s a time for celebration, a time for togetherness, and, of course, a time for giving.But what do you do if you don’t know what to give? Why, ask the internet, of course.We’ve used Ipsos iris to look at people searching for gifts at Christmas time. More...
Race to Christmas: Black Friday

Race to Christmas: Black Friday

Black Friday is a big deal: internet users spent more time on retail sites and apps on Black Friday than any other day in 2023. And, it’s the biggest promotion period in the run-up to Christmas – so there’s no doubt that savvy shoppers are...