Ipsos insights
The idea for this deck began with a statistic. As part of Ipsos’s annual Global Trends survey, we track how attitudes and sentiments are evolving across tens of thousands of people worldwide. One of the many interesting data points it unearthed showed that 29% of...
Ipsos insights
Mobile Gaming is having a moment It’s attracting significant investment from the likes of Microsoft, who purchased Activision Blizzard for $69 billion in 2023, and Sega who acquired Rovio, the developer of Angry Birds, in 2022. It’s also...
Ipsos insights
During Pride month last year, we added sexual orientation data to Ipsos iris, to help profile internet users that identify as lesbian, gay, bisexual or that identify in another way (LGB+)*. This data can help iris users better understand and serve LGB+ audiences...
Ipsos insights
Over the past 18 months, the three biggest SVOD players in the UK – Netflix, Disney+ and Amazon Prime – have all launched new, advertising-enabled subscription packages. This represents a major shift in focus for the streaming platforms, as they must now compete...
Ipsos insights
Ipsos iris is a powerful tool for giving you rich and regular insights on your users, as well as those of your competitors. However, it can also help you explore higher-level and longer-term trends across your category, across adjacent markets and even across the...
Ipsos insights
Did you know that over 22 million people visit the exercise and fitness category online each month? That’s 45% of the total internet population who visit gym sites, read fitness content, and track their fitness online. But what do we learn when we track this audience...
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