Exploring Digital: The Women in our Data

Exploring Digital: The Women in our Data

The idea for this deck began with a statistic. As part of Ipsos’s annual Global Trends survey, we track how attitudes and sentiments are evolving across tens of thousands of people worldwide. One of the many interesting data points it unearthed showed that 29% of...
Total monthly users for Uber app

Total monthly users for Uber app

Uber has seen monthly users for its mobile app increase by 28% year on year.Data from the UKOM endorsed Ipsos iris shows that monthly users of the Uber app have increased from 7.2 million in September 2023 to 9.2 million in September 2024.People aged 25-34 make up the...
Reddit’s monthly users are up by 10m year-on-year

Reddit’s monthly users are up by 10m year-on-year

Monthly users of Reddit have increased by an incredible 10 million (+60%) year on year.UKOM endorsed data from Ipsos iris shows that Reddit, Inc. users have increased from 17.3 million in August 2023 to 27.7m in August 2024.One of the drivers suggested behind the...
World Mental Health Day 2024

World Mental Health Day 2024

Today marks World Mental Health Day.Using UKOM endorsed data from Ipsos iris, we can see that there is still a significant imbalance between men and women accessing mental health & wellbeing content online.Between April and July 2024, women accounted for more than...
X loses 4m+ users in 2 years

X loses 4m+ users in 2 years

There has been a 1 million month-on-month increase in users for X, formerly Twitter, according to the latest UKOM endorsed data from Ipsos iris, contributed to by the UK General Election and the Euros final in July.This is the highest month-on-month increase in users...