Social Pulse
Valentine’s Day may be the most romantic day of the year, but if you’re looking to find a date, you might want to wait for the weekend. Data from the award-winning Ipsos iris shows that in 2023 daily time spent on the three biggest dating apps...
Social Pulse
Do you know how to make pancakes without a recipe? If you had to search online on Tuesday, then you weren’t alone. Pancake Day always leads to increases in audience for Immediate Media Co’s BBC Good Food, as hungry cooks rush to remember how many eggs to add to...
Ipsos insights
Ipsos iris is a powerful tool for giving you rich and regular insights on your users, as well as those of your competitors. However, it can also help you explore higher-level and longer-term trends across your category, across adjacent markets and even across the...
Social Pulse
The Olio “Share More, Waste Less” app has more than doubled its users over 12 months, making it one of fastest growing apps last year, our award-winning data from Ipsos iris shows. Monthly users of the app increased by 107% in the UK from 2.3m in November...
Ipsos insights
Did you know that over 22 million people visit the exercise and fitness category online each month? That’s 45% of the total internet population who visit gym sites, read fitness content, and track their fitness online. But what do we learn when we track this audience...
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