Ipsos insights
Ipsos iris is a powerful tool for giving you rich and regular insights on your users, as well as those of your competitors. However, it can also help you explore higher-level and longer-term trends across your category, across adjacent markets and even across the...
Social Pulse
The Olio “Share More, Waste Less” app has more than doubled its users over 12 months, making it one of fastest growing apps last year, our award-winning data from Ipsos iris shows. Monthly users of the app increased by 107% in the UK from 2.3m in November...
Ipsos insights
Did you know that over 22 million people visit the exercise and fitness category online each month? That’s 45% of the total internet population who visit gym sites, read fitness content, and track their fitness online. But what do we learn when we track this audience...
Ipsos insights
Social media is huge: the average person spends over a third of their time online on social media sites and apps, making it an incredibly important channel for advertisers. In fact, according to the Internet Advertising Bureau (IAB UK), social accounted for 65% of...
Social Pulse
Thrilled to share that UKOM and the Ipsos iris team have been honoured at the Media Research Group (MRG) awards last week. We are incredibly pleased to have been part of the winning team for the 2023 Best Trade/Industry Body Research Award, and to also be Highly...
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