Social Pulse
Giddy-up! ‘I am Maximus’ may have won the Grand National on Saturday, but what was the impact of the annual race? UKOM endorsed data from Ipsos iris shows that Sky Betting & Gaming had the day’s biggest audience (1.1m) among betting apps, as well as...
Social Pulse
Generative AI is a growth area across the country, but did you know how many people are accessing OpenAI’s ChatGPT monthly? Today, our CEO Kelly Beaver MBE presented at Department for Culture, Media and Sport, showcasing the breadth of data offered by Ipsos. We’ve...
Social Pulse
This IWD, we’ve used Ipsos iris to look at the difference between the time spent by men and women visiting careers sites and apps online. When we compare men and women, we can see that between the ages of 18 and 34, women spend more time on the careers category than...
Social Pulse
The team won the award for Best Media Research Tracking or Syndicated Project in recognition of the “innovative solutions deployed to enhance the Ipsos iris solution as well as getting the team to work so collaboratively”. We are thrilled to accept this...
Social Pulse
Did you know that the daily reach of the leading map apps is higher in London compared rest of the UK? Between them the Google Maps, Apple Maps, Citymapper and Waze apps reach over a third (35%) of internet users in London a day, compared to just over a quarter (26%)...
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