Today marks World Mental Health Day.
Using UKOM endorsed data from Ipsos iris, we can see that there is still a significant imbalance between men and women accessing mental health & wellbeing content online.
Between April and July 2024, women accounted for more than 8 in every 10 minutes spent on mental health & wellbeing sites and apps.
While the disparity between men and women is slightly smaller among younger internet users – with women accounting for 75% of time spent among 18-34s compared to 92% for over 55s – the gap is still large across all age groups.
We’ll be exploring more differences in how men and women engage with health and mental health content online, amongst other topics, in our webinar ‘Exploring Digital: The Women in our Data’ today at 3pm, presented by Matt Patchett and Samira Brophy.
