The results of the US election saw The Guardian enjoy its second biggest day of the year for time spent on its website.
UKOM endorsed data from Ipsos iris shows that it was the most time spent on theguardian.com since the results of the UK’s General Election were announced on the 5th July.
The US election saw greater engagement amongst older audiences for the site, with visitors aged 45+ accounting for 59% of time spent on the Guardian on the 6th November, compared to 52% on the day that the Labour Party took power.
US Election & The Guardian
