Our recent analysis of Reddit usage data from May 27th to June 25th reveals a notable impact during the #RedditProtest in June.
Key findings:
📉 A drop in daily audience numbers on June 12th, the day the protest began.
⏳ Total minutes spent on the platform also decreased significantly on June 12th.
📈 Both metrics gradually increased after June 14th, the day the initial protest ended.
Endorsed by UKOM, Ipsos iris provides valuable insights into online audience behaviour. These insights from #Ipsosiris can help businesses and marketers understand the impact of events like the Reddit protest on user behaviour and engagement.