What are your plans for all those Bank Holidays in May? A long walk to a country pub, settling down with a boxset, or maybe assembling some flatpack furniture?
UKOM-endorsed Ipsos iris 2022 data shows that IKEA visitors in the UK spent 4.8 times as long browsing its website on the Bank Holiday Monday compared to the rest of May. This was particularly driven by visitors aged 18-34, who spent a whopping 7.9 times longer on the site, compared to 1.7 times longer for 35–54-year-olds, and 1.6 times for those aged 55 and over.
Ipsos iris can not only help brands identify trends to inform business planning, but also to break down the profile of the audience behind them, to improve targeting.
May 2023 Bank Holidays
