Amanda Wigginton of PPA shares how magazine publishers are utilising Ipsos iris to drive business strategy, audience engagement and content development at the recent Driving Digital Growth event.
Amanda represents
magazine publishers through her role with the PPA and ensures they get what
they need from tools like Ipsos iris to maximise their revenue opportunities.
She highlighted
the range of PPA members which are already using the Ipsos iris platform to
help the development and creation of trusted content for specialist
communities. These publishers are delivering strong content, providing insights
and outcomes to advertisers, and engaging audiences with the support of Ipsos
iris.
Amanda discussed
how the platform can add value to content strategies and development, audience
understanding, performance measurement, and business strategy: she provided
examples of pinpointing key consumer and content trends and finding content
gaps to engage audiences.
A highlight was the breakdown of the connection between the December festive period and the food sector, where Amanda used Ipsos iris to track the consumption of online food and drink media, down to the time of day.
Watch Amanda’s full presentation below to understand how publishers can acheive their strategic business goals by using Ipsos iris.
Driving Digital Growth: From Insight to Strategy
