Everyone loves a bargain: whether that’s perusing Amazon’s Prime Day sale or the simple satisfaction of a yellow-sticker find at the supermarket, the appeal of a good deal is a powerful driver of consumer behaviour.
This trend is clearly reflected in the digital space. Looking at online deal and cashback brands, data from Ipsos iris shows that TopCashback UK had the largest audience in May, attracting 7.6 million people across its site and app. That’s 15% of all internet users.
In terms of profile, the brand has relatively broad appeal, but does have a higher proportion of female and millennial visitors when compared to the total internet population.
Crucially, this audience’s value-seeking mindset extends across their wider shopping habits. Among the top 50 online retailers, TopCashback visitors were significantly more likely to also visit the likes of The Range (+83%), Aldi UK (+79%), and B&M Retail (+74%) in May: brands that are all synonymous with a bargain. This demonstrates a consistent consumer behaviour that is valuable for any retailer to understand.
From bargain seekers to bougie splurgers, Ipsos iris can help you understand the size, profile and behaviours of shoppers online.