The 2024 Olympics kicked off in Paris last Friday and our desire to keep up with the latest wins and near misses has contributed to an increase in engagement for BBC Sport.The UKOM endorsed data from Ipsos iris shows that Sunday had the highest level of engagement...
Our Ipsos iris team is overjoyed to have won their third award in 7 months, a testament to their hard work and dedication.Our thanks to Sky Media UK and UKOM for working with us on this project, which has won Best Research / Insight at the AOP Association of Online...
New monthly online measurement data is now available in Ipsos iris.Our UKOM endorsed data shows that automotive was the second-fastest growing category month-on-month, with the number of people visiting automotive sites and apps increasing by 4.4% compared to...
We are delighted to announce the newest innovation for our online audience measurement platform, Ipsos iris, incorporating YouTube content owner data. The marks a milestone for collaboration in how digital media is measured and understood, unlocking more accurate...
Giddy-up! ‘I am Maximus’ may have won the Grand National on Saturday, but what was the impact of the annual race? UKOM endorsed data from Ipsos iris shows that Sky Betting & Gaming had the day’s biggest audience (1.1m) among betting apps, as well as...
Generative AI is a growth area across the country, but did you know how many people are accessing OpenAI’s ChatGPT monthly? Today, our CEO Kelly Beaver MBE presented at Department for Culture, Media and Sport, showcasing the breadth of data offered by Ipsos. We’ve...
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