Monzo turns ten

Monzo turns ten

Happy 10th birthday to Monzo Bank!Using Ipsos iris, we’ve broken down the digital bank’s monthly app users by age, finding that the brand has grown these users across all age bands.The 35-44 cohort, in particular, has grown dramatically, with a 135%...
Looking for Love?

Looking for Love?

Looking for love this Valentine’s day? If you’re looking on dating apps, it might be worth waiting a couple of days.Data from our online audience measurement solution, Ipsos iris, shows that daily users for Hinge and Bumble dipped on the 14th February in...
TikTok’s Biggest Day

TikTok’s Biggest Day

TikTok had its biggest ever day in the UK on Sunday, the day that the app briefly went dark in the US.According to UKOM endorsed data from Ipsos iris, TikTok recorded its highest daily audience (11.6 million) and the most time spent on its app (982 million minutes) in...
New Year, New Me

New Year, New Me

New year, new me? For some yes, others may be letting the new year start a little bit slower.As New Year’s resolutions kicked off many fitness related apps saw increases in engagement on January 1st. PureGym saw an 88% increase in time spent compared to the 1st...
US Election & The Guardian

US Election & The Guardian

The results of the US election saw The Guardian enjoy its second biggest day of the year for time spent on its website.UKOM endorsed data from Ipsos iris shows that it was the most time spent on theguardian.com since the results of the UK’s General Election were...
Total monthly users for Uber app

Total monthly users for Uber app

Uber has seen monthly users for its mobile app increase by 28% year on year.Data from the UKOM endorsed Ipsos iris shows that monthly users of the Uber app have increased from 7.2 million in September 2023 to 9.2 million in September 2024.People aged 25-34 make up the...