Today, Ipsos MORI announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent framework. The framework, which was launched in April 2018, is designed to help all parties in the digital advertising chain ensure that they comply...
Author: David Fletcher, Chief Data Officer at Wavemaker In their book Six Simple Rules, the Boston Consulting Group authors Yves Morieux and Peter Tollman posit that too many businesses are using management techniques that just don’t fit with modern business...
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