Black Friday 2023

Black Friday 2023

Black Friday is one of the most popular shopping periods for people to bag great discounts. With the importance of Black Friday showing no sign of abating, our Shopper Insights and Audience Measurement experts pulled data from our online audience measurement service,...
Duolingo Daypart Analysis

Duolingo Daypart Analysis

What does your typical evening involve? Dinner? A boxset? Spanish intransitive verbs?UKOM endorsed data from Ipsos iris shows that of the top 100 most popular apps in the UK, Duolingo sees the greatest share of its engagement between 8pm and midnight.One third (33%)...
Netflix Winning SVoD Race

Netflix Winning SVoD Race

The number of people using at least two apps out of Netflix, Amazon Prime Video and Disney+ has increased by 20% year on year for mobile and tablet devices.The latest UKOM endorsed data from Ipsos iris shows that the number of people accessing at least two of the...
July’s Banking Top 10

July’s Banking Top 10

📈 The latest Ipsos iris banking rankings are in, spotlighting the top 10 most visited retail banking brands by audience!🏆Leading the pack, Barclays forged ahead with a whopping 10.55 million digital visitors, while Santander UK and NatWest completed the...