Ipsos iris & UKOM Win at AMRAs

Ipsos iris & UKOM Win at AMRAs

The team won the award for Best Media Research Tracking or Syndicated Project in recognition of the “innovative solutions deployed to enhance the Ipsos iris solution as well as getting the team to work so collaboratively”. We are thrilled to accept this...
Leading Map Apps of London

Leading Map Apps of London

Did you know that the daily reach of the leading map apps is higher in London compared rest of the UK? Between them the Google Maps, Apple Maps, Citymapper and Waze apps reach over a third (35%) of internet users in London a day, compared to just over a quarter (26%)...
Valentine’s Day 2024

Valentine’s Day 2024

Valentine’s Day may be the most romantic day of the year, but if you’re looking to find a date, you might want to wait for the weekend. Data from the award-winning Ipsos iris shows that in 2023 daily time spent on the three biggest dating apps...
Pancake Day 2024

Pancake Day 2024

Do you know how to make pancakes without a recipe? If you had to search online on Tuesday, then you weren’t alone. Pancake Day always leads to increases in audience for Immediate Media Co’s BBC Good Food, as hungry cooks rush to remember how many eggs to add to...
The Emerging Trends of 2023

The Emerging Trends of 2023

Ipsos iris is a powerful tool for giving you rich and regular insights on your users, as well as those of your competitors. However, it can also help you explore higher-level and longer-term trends across your category, across adjacent markets and even across the...