Industry Deep Dive: Social Media
Social media is huge: the average person spends over a third of their time online on social media sites and apps, making it an incredibly important channel for advertisers. In fact, according to the Internet Advertising Bureau (IAB UK), social accounted for 65% of...
Ipsos iris & UKOM Awarded by MRG
Thrilled to share that UKOM and the Ipsos iris team have been honoured at the Media Research Group (MRG) awards last week. We are incredibly pleased to have been part of the winning team for the 2023 Best Trade/Industry Body Research Award, and to also be Highly...
Monzo Bank Most Popular for 25-34
Did you know that Monzo Bank is the most used banking app among 25-34 year olds?According to Ipsos iris, more than one in five people (21.4%) aged 25 to 34 accessed the Monzo app in September 2023, an increase of over two percentage points year on year.While younger...