Ipsos insights
Over the past 18 months, the three biggest SVOD players in the UK – Netflix, Disney+ and Amazon Prime – have all launched new, advertising-enabled subscription packages. This represents a major shift in focus for the streaming platforms, as they must now compete...
Social Pulse
New monthly online measurement data is now available in Ipsos iris.Our UKOM endorsed data shows that automotive was the second-fastest growing category month-on-month, with the number of people visiting automotive sites and apps increasing by 4.4% compared to...
Social Pulse
We are delighted to announce the newest innovation for our online audience measurement platform, Ipsos iris, incorporating YouTube content owner data. The marks a milestone for collaboration in how digital media is measured and understood, unlocking more accurate...
Social Pulse
Giddy-up! ‘I am Maximus’ may have won the Grand National on Saturday, but what was the impact of the annual race? UKOM endorsed data from Ipsos iris shows that Sky Betting & Gaming had the day’s biggest audience (1.1m) among betting apps, as well as...
Social Pulse
Generative AI is a growth area across the country, but did you know how many people are accessing OpenAI’s ChatGPT monthly? Today, our CEO Kelly Beaver MBE presented at Department for Culture, Media and Sport, showcasing the breadth of data offered by Ipsos. We’ve...
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