Ipsos iris can also look at specific apps, or groups of apps, and break these down into distinct demographic groups. For this “Did You Know”, we’ve chosen to focus on dating apps, and the reach that some of the leading apps have. This is especially...
Did you know that 49 million people visit online retailers each month? Or that we spend 8% of our online lives on retail sites and apps? Across over 2,000 brands? Online retail is a vast and complex category, which is constantly evolving. Combine that with the rapid...
15/08/2023 England’s quarter final clash with Colombia on Saturday gave the ITVX app its highest audience of the year – in England, at least.Ipsos iris data shows that 749,000 people in England used the ITVX app on Saturday, 12th August, 96% higher than...
When it comes to travel, traffic is normally a bad thing – but not online. Here, traffic is booming: travel sites reach over 12 million people a day, 30 million people a week and 41 million people a month. How can we break this audience down to understand its...
Two weeks ago, the dual release of Barbie and Oppenheimer – dubbed Barbenheimer – drove film-lovers to the big screen in a weekend promised to be one of the major cultural events of the year. UKOM endorsed data from Ipsos iris shows that the two films drove the...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkCookie policy
