Generative AI in the UK

Generative AI in the UK

Our latest research conducted on behalf of the BBC shows Generative AI has moved from experimentation to everyday use. Over 1 in 3 use it weekly, a rise from 1 in 10 since 2023. Although younger audiences show the highest engagement with AI, usage is rising fastest...
Safer Internet Day

Safer Internet Day

How deep is the UK’s generative AI divide?Today is Safer Internet Day – focusing on smart tech and safe choices, particularly around the safe and responsible use of AI. 📈 ChatGPT has reached a significant milestone: nearly 6 in 10 teens (15-17) and young adults...
Lord of the Flies

Lord of the Flies

Why are we still so obsessed with a group of schoolboys on a deserted island?As I watched the BBC’s new adaptation of “Lord of the Flies” last night, the story felt less like a 1950s period piece and more like a mirror to 2026.In my work as a cultural...
Who’s On Social Media?

Who’s On Social Media?

Data from Ipsos iris makes one thing clear: social media are going to play a key role in brand strategy throughout 2026.However, social media is not a monolith and their perceptions and usage are influenced by broader cultural trends and changes in what people value....
Blindspots: Wellness in the Age of AI

Blindspots: Wellness in the Age of AI

Today’s wellness industry is dynamic, lucrative and growing. But, it’s experiencing change, from consumers’ relationships with wellness, to brands’ competitive sets, and now Gen AI.In this new ecosystem, it’s becoming nearly impossible for brands to know how...