In a hurry? Download the full 40+ page report here Gen Z are the digital generation: born and raised in a world with wi-fi, smartphones and social media. So it’s no surprise that Ipsos iris data shows that 15-24 year olds spend more time online than any other age...
We’re seeing people are increasingly concerned with actively managing their own health.Whether it’s through gym apps, or fitness brands, Ipsos iris gives us an unparalleled view into online behaviours. In particular, how we shop online for vitamins is...
Spring is in the air, the sun is out, and marathon season is upon us, which is why we’ve used the latest data from Ipsos iris to look at some of the UK’s biggest activewear brands. In January, Gymshark (478k), Sweaty Betty (467k) and Fabletics (450k) all had...
The food delivery market is serving up some impressive growth! Over the past year the category has grown by 2.5 million monthly visitors across websites and apps. Greggs has seen the largest percentage increase in audience year-on-year (+48%) followed by Uber Eats...
Happy 10th birthday to Monzo Bank!Using Ipsos iris, we’ve broken down the digital bank’s monthly app users by age, finding that the brand has grown these users across all age bands.The 35-44 cohort, in particular, has grown dramatically, with a 135%...
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