Ipsos insights
The pace of change online is incredibly exciting.But it’s also challenging keeping up with internet users’ shifting behaviour as new technologies develop, new platforms emerge, and new habits form.We’ve used Ipsos iris to identify four key trends from last year, to...
Ipsos insights
This morning, media professionals from all over the UK met for an exclusive breakfast briefing run by Ipsos and UKOM; Ipsos iris: Driving Digital Innovation. The session was opened by Linda Smith, Chair of the UKOM Commercial Board, who discussed the role of...
Social Pulse
The results of the US election saw The Guardian enjoy its second biggest day of the year for time spent on its website.UKOM endorsed data from Ipsos iris shows that it was the most time spent on theguardian.com since the results of the UK’s General Election were...
Ipsos insights
The idea for this deck began with a statistic. As part of Ipsos’s annual Global Trends survey, we track how attitudes and sentiments are evolving across tens of thousands of people worldwide. One of the many interesting data points it unearthed showed that 29% of...
Social Pulse
Uber has seen monthly users for its mobile app increase by 28% year on year.Data from the UKOM endorsed Ipsos iris shows that monthly users of the Uber app have increased from 7.2 million in September 2023 to 9.2 million in September 2024.People aged 25-34 make up the...
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkCookie policy
