Social Pulse
The results of the US election saw The Guardian enjoy its second biggest day of the year for time spent on its website.UKOM endorsed data from Ipsos iris shows that it was the most time spent on theguardian.com since the results of the UK’s General Election were...
Ipsos insights
The idea for this deck began with a statistic. As part of Ipsos’s annual Global Trends survey, we track how attitudes and sentiments are evolving across tens of thousands of people worldwide. One of the many interesting data points it unearthed showed that 29% of...
Social Pulse
Uber has seen monthly users for its mobile app increase by 28% year on year.Data from the UKOM endorsed Ipsos iris shows that monthly users of the Uber app have increased from 7.2 million in September 2023 to 9.2 million in September 2024.People aged 25-34 make up the...
Social Pulse
Monthly users of Reddit have increased by an incredible 10 million (+60%) year on year.UKOM endorsed data from Ipsos iris shows that Reddit, Inc. users have increased from 17.3 million in August 2023 to 27.7m in August 2024.One of the drivers suggested behind the...
Social Pulse
Today marks World Mental Health Day.Using UKOM endorsed data from Ipsos iris, we can see that there is still a significant imbalance between men and women accessing mental health & wellbeing content online.Between April and July 2024, women accounted for more than...
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