In collaboration with Adwanted, our award-winning Ipsos iris data is now seamlessly integrated into the Adwanted Connected platform.
For Ipsos, it’s crucial that the UKOM endorsed Ipsos iris data is versatile and accessible through various channels, adding value for our subscribers. That’s why partnering with Adwanted Connected is so significant, providing yet another valuable access point for our data.
We are delighted to announce the launch of our new Web Category report in our Adwanted Connected data platform which allows users to home in on the best websites to include in their branding and programmatic campaigns.
In partnership with Ipsos, the iris data is now available for the first time in Adwanted’s data platform, which Ian Dowds, CEO of UKOM believes “marks a significant step in our continuous pursuit to embed audience data with integrity across our industry.”
“For the industry it’s important that the UKOM endorsed Ipsos iris data is accessible through different solutions to help drive usage and value among subscribers. As part of this we’re delighted to have partnered with Adwanted Connected and have the Ipsos iris data flowing through their solution as another access point.” James Oates, Audience Measurement and Media Lead of Ipsos in the UK.
Available to all Adwanted Connected subscribers, the new Web Category report sits within the Publishing app and enables users to quickly and easily get a feel for adults 15+ audience sizes across all iris categories and sub-categories. The report includes data on which categories and sub-categories are most efficient for reaching men or women.