Uber has seen monthly users for its mobile app increase by 28% year on year.
Data from the UKOM endorsed Ipsos iris shows that monthly users of the Uber app have increased from 7.2 million in September 2023 to 9.2 million in September 2024.
People aged 25-34 make up the biggest proportion of Uber’s monthly audience over the last 13 months, but the biggest growth has come from users aged 45-54 (+53% year on year) and 35-44 (+40% year on year).
Among all the attitudinal statements in Ipsos iris, growth has been highest amongst those who agree that they find it difficult to balance work, children and social life as well as those who say they buy new products before most of their friends.
