We’re seeing people are increasingly concerned with actively managing their own health.
Whether it’s through gym apps, or fitness brands, Ipsos iris gives us an unparalleled view into online behaviours. In particular, how we shop online for vitamins is changing.
We’ve taken a look at our search data in the UK from the last quarter to find which vitamins, minerals, and supplements the online population has been searching for and exploring.
Our data suggests that searches for magnesium, vitamin D, and iron are the most popular, with some fascinating insights into the people behind these searches, both for age and gender.
Even more interesting, we’ve isolated one of our panellist’s individual journeys, showing eleven key touchpoints between consideration and decision.