How deep is the UK’s generative AI divide?
Today is Safer Internet Day – focusing on smart tech and safe choices, particularly around the safe and responsible use of AI.
📈 ChatGPT has reached a significant milestone: nearly 6 in 10 teens (15-17) and young adults (18-24) are now using the platform, according to our latest Ipsos iris data.
While the total online reach sits at 33%, the data reveals a clear age slope as Gen AI moves from a “novelty” to a daily tool for younger generations.
In an era where “smart tech” is becoming the default, how should brands and employers adapt their digital strategies for 2026 to ensure they are meeting these audiences safely and effectively?