More people are turning to pre-owned platforms than ever before.
According to Ipsos iris data, Vinted has seen a 23% increase in users year-on-year, with over a quarter of the UK’s online population now visiting the platform to buy or sell second-hand items each month.
Growth is happening across all age groups, however the 25–34 age group are leading the way with the biggest surge in visitors.
Interestingly, our data shows that users earning over £50,000 per year have grown the most over the last 12 months, compared to other income bands, however there has been growth across the board.
Ipsos iris can help you understand trends and drivers across individual brands, competitor sets or whole sectors.