The number of people using at least two apps out of Netflix, Amazon Prime Video and Disney+ has increased by 20% year on year for mobile and tablet devices.
The latest UKOM endorsed data from Ipsos iris shows that the number of people accessing at least two of the three apps hit 7.0 million in July 2023 — up from 5.8 million during the same period last year.
There was an even bigger jump in the number of people accessing all three apps, which rose from 1.5 million to 2.0 million – an increase of 32% year on year.
The overall reach across all three apps increased by 10% (16.4 million to 18.3 million), suggesting there may be greater opportunity to engage each others’ customers than to find and activate new ones.
Netflix Winning SVoD Race
