Happy 10th birthday to Monzo Bank!
Using Ipsos iris, we’ve broken down the digital bank’s monthly app users by age, finding that the brand has grown these users across all age bands.
The 35-44 cohort, in particular, has grown dramatically, with a 135% increase in users over the last two years. Despite 18-24s seeing the lowest growth, these users still rose by 15% across the same period.
Ipsos iris is our UKOM endorsed online audience measurement solution, giving your business the insight you need to understand digital ecosystems.
Monzo turns ten
