You may have heard “nothing beats a Jet2 holiday” making the rounds on social media this summer – but does the data back it up? ☀️
Our Ipsos iris data for June revealed easyJet as the biggest airline online, with 6 million visitors, followed by British Airways at 4.4 million. Despite the hype, Jet2 landed in fourth place, with 3.7 million visitors across its site and app.
🛫 But when it comes to exclusivity, Jet2 clearly leads the way: almost half of its visitors in June didn’t visit any of the other airlines in the top 10.
Jet2’s package holiday offering means its visitors were also less likely to browse some of the biggest travel agent or accommodation sites. In contrast, Ryanair’s visitors were the most likely to also be checking out Booking.com, Airbnb and Hotels.com.
With Ipsos iris, you can uncover how audiences interact across different markets, and what that means for your brand.