The recent audit of Ipsos iris by ABC UK highlights the importance that we give to upholding industry standards, transparency, and our commitment to accuracy.
As James Oates notes, “We’re thrilled with ABC’s audit affirming our robust data systems and privacy safeguards. Their positive view of our measurement highlights our strengths in accurate audience measurement”.
A huge well done to the entire Ipsos iris team on this glowing review!
Come behind the scenes with us on a recent bespoke audit with Ipsos in the UK.
We were thrilled to work with UKOM-endorsed Ipsos iris to verify three key areas of their methodology.
Our audit provided Ipsos iris with documented assurance of the following elements embedded within their methodology:
🔥 Accuracy
🔥 Reliability
🔥 Privacy protections
James Oates, Head of Ipsos iris, commented, “ABC’s professional validation is a testament to our commitment to data excellence, trust and preserving user privacy. Thank you, ABC, for your insightful evaluation.”
Read more: https://www.abc.org.uk/assurance/bespoke-audits?view=article&id=1111&catid=9#project