Social Pulse
Two weeks ago, the dual release of Barbie and Oppenheimer – dubbed Barbenheimer – drove film-lovers to the big screen in a weekend promised to be one of the major cultural events of the year. UKOM endorsed data from Ipsos iris shows that the two films drove the...
Social Pulse
Did you know that SHEIN, Vinted, and Next were among the most visited fashion brands in June 2023?Watch the video below to spot the full top ten rankings. Did you guess the top 5? Here’s what we found, and why it matters: E-commerce giants like Shein and Boohoo are...
Social Pulse
The rapid growth of ChatGPT’s audience has subsided… Ipsos iris data shows that between December 2022 and the end of March 2023, the average daily users for ChatGPT more than quadrupled. Since April however, the audience has plateaued. Using Ipsos...
Social Pulse
We’ve used Ipsos iris to compare the three biggest music streaming apps: Apple Music, Spotify and Amazon Music.Apple Music has the biggest audience, reaching 25.4 million people in May – over half of all internet users (51%). Spotify had 21.0 million users...
Social Pulse
Amazon’s annual Prime Day event took place on Tuesday and Wednesday, with shoppers snapping up deals on everything from hair dryers to air fryers. Ipsos iris data shows that despite the cost of living crisis, time spent across the Amazon app and amazon.co.uk was...
Social Pulse
Published 5th July 2023 Twitter’s decision to apply a temporary limit to the number of tweets users can read in a day has had a big impact on time spent on the site. Ipsos iris data shows a 16% fall in total time spent on the Twitter app on Saturday 1st July –...
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