Thrilled to share that UKOM and the Ipsos iris team have been honoured at the Media Research Group (MRG) awards last week. We are incredibly pleased to have been part of the winning team for the 2023 Best Trade/Industry Body Research Award, and to also be Highly...
Did you know that Monzo Bank is the most used banking app among 25-34 year olds?According to Ipsos iris, more than one in five people (21.4%) aged 25 to 34 accessed the Monzo app in September 2023, an increase of over two percentage points year on year.While younger...
Black Friday is one of the most popular shopping periods for people to bag great discounts. With the importance of Black Friday showing no sign of abating, our Shopper Insights and Audience Measurement experts pulled data from our online audience measurement service,...
What does your typical evening involve? Dinner? A boxset? Spanish intransitive verbs?UKOM endorsed data from Ipsos iris shows that of the top 100 most popular apps in the UK, Duolingo sees the greatest share of its engagement between 8pm and midnight.One third (33%)...
The number of people using at least two apps out of Netflix, Amazon Prime Video and Disney+ has increased by 20% year on year for mobile and tablet devices.The latest UKOM endorsed data from Ipsos iris shows that the number of people accessing at least two of the...
📈 The latest Ipsos iris banking rankings are in, spotlighting the top 10 most visited retail banking brands by audience!🏆Leading the pack, Barclays forged ahead with a whopping 10.55 million digital visitors, while Santander UK and NatWest completed the...
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