Pre-loved Fashion

Pre-loved Fashion

More people are turning to pre-owned platforms than ever before.According to Ipsos iris data, Vinted has seen a 23% increase in users year-on-year, with over a quarter of the UK’s online population now visiting the platform to buy or sell second-hand items each...
Champions League Final

Champions League Final

PSG were the big winners in the Men’s Champions League final on Saturday, triumphing 5-0 over Inter Milan. It was also a big night for Warner Bros. Discovery’s Discovery+ who broadcast the game free-to-air. Time spent on the Discovery+ app was up 483% on the...
OpenAI February Update

OpenAI February Update

OpenAI’s ChatGPT recently set an unprecedented record with 1 in 5 UK internet users using the platform.Our UKOM endorsed Ipsos iris platform shows that in February 2025:👨‍👨 More users of OpenAI are men (5.4m monthly users), but women are close behind...
The Adolescence Effect

The Adolescence Effect

Netflix’s hit Adolescence has been driving national conversation on online safety for children, but what impact has it had on online behaviours?New findings today revealed that in the weeks following release, there was minimal change in the average use of some...
The London Marathon

The London Marathon

As a record number of people finished running 26.2 miles around London on Sunday can attest: it’s a marathon not a sprint. And the same applies when it comes to donations. Data from UKOM endorsed Ipsos iris shows that April visits to the JustGiving site peaked...
Trading 212

Trading 212

Trump’s “liberation day” tariffs have dominated headlines and sent shockwaves around the world.In the UK, data from Ipsos iris shows that more volatile market conditions have driven a surge in online investment app audiences. This has contributed to...