The London Marathon

The London Marathon

As a record number of people finished running 26.2 miles around London on Sunday can attest: it’s a marathon not a sprint. And the same applies when it comes to donations. Data from UKOM endorsed Ipsos iris shows that April visits to the JustGiving site peaked...
Trading 212

Trading 212

Trump’s “liberation day” tariffs have dominated headlines and sent shockwaves around the world.In the UK, data from Ipsos iris shows that more volatile market conditions have driven a surge in online investment app audiences. This has contributed to...
Adwanted Connected

Adwanted Connected

In collaboration with Adwanted, our award-winning Ipsos iris data is now seamlessly integrated into the Adwanted Connected platform.For Ipsos, it’s crucial that the UKOM endorsed Ipsos iris data is versatile and accessible through various channels, adding value...
Vitamins & Minerals

Vitamins & Minerals

We’re seeing people are increasingly concerned with actively managing their own health.Whether it’s through gym apps, or fitness brands, Ipsos iris gives us an unparalleled view into online behaviours. In particular, how we shop online for vitamins is...
Activewear brands

Activewear brands

Spring is in the air, the sun is out, and marathon season is upon us, which is why we’ve used the latest data from Ipsos iris to look at some of the UK’s biggest activewear brands. In January, Gymshark (478k), Sweaty Betty (467k) and Fabletics (450k) all had...
Ordering in

Ordering in

The food delivery market is serving up some impressive growth! Over the past year the category has grown by 2.5 million monthly visitors across websites and apps. Greggs has seen the largest percentage increase in audience year-on-year (+48%) followed by Uber Eats...