Social Pulse
Our Ipsos iris team is overjoyed to have won their third award in 7 months, a testament to their hard work and dedication.Our thanks to Sky Media UK and UKOM for working with us on this project, which has won Best Research / Insight at the AOP Association of Online...
Social Pulse
New monthly online measurement data is now available in Ipsos iris.Our UKOM endorsed data shows that automotive was the second-fastest growing category month-on-month, with the number of people visiting automotive sites and apps increasing by 4.4% compared to...
Social Pulse
We are delighted to announce the newest innovation for our online audience measurement platform, Ipsos iris, incorporating YouTube content owner data. The marks a milestone for collaboration in how digital media is measured and understood, unlocking more accurate...
Social Pulse
Giddy-up! ‘I am Maximus’ may have won the Grand National on Saturday, but what was the impact of the annual race? UKOM endorsed data from Ipsos iris shows that Sky Betting & Gaming had the day’s biggest audience (1.1m) among betting apps, as well as...
Social Pulse
Generative AI is a growth area across the country, but did you know how many people are accessing OpenAI’s ChatGPT monthly? Today, our CEO Kelly Beaver MBE presented at Department for Culture, Media and Sport, showcasing the breadth of data offered by Ipsos. We’ve...
Social Pulse
This IWD, we’ve used Ipsos iris to look at the difference between the time spent by men and women visiting careers sites and apps online. When we compare men and women, we can see that between the ages of 18 and 34, women spend more time on the careers category than...
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