Today’s wellness industry is dynamic, lucrative and growing. But, it’s experiencing change, from consumers’ relationships with wellness, to brands’ competitive sets, and now Gen AI.
In this new ecosystem, it’s becoming nearly impossible for brands to know how they’re being discovered: where, by whom, and when.
So, the question we’re asking is simple: does your brand show up where culture, consumers, and AI now meet and how are you performing vs. your competitors?
Watch back this recording of a provocative session where we revealed what new ethnographic research, digital behavioural data, and strategic LLM Generative Engine Optimisation analysis uncovered about the evolving wellness discovery journey:
- Cultural Meaning: The new meanings of wellness
- Pre-Discovery: Where consumers find wellness brands online
- During Discovery: How Generative AI is shaping (or hiding) your brand visibility and positioning
- Post-Discovery: What people do next – and why they convert (or don’t)
Watch below for real cultural shifts, real data, and real blind spots that most wellness brands don’t even know exist.