The Impact of the Olympics

The Impact of the Olympics

The 2024 Olympics kicked off in Paris last Friday and our desire to keep up with the latest wins and near misses has contributed to an increase in engagement for BBC Sport.The UKOM endorsed data from Ipsos iris shows that Sunday had the highest level of engagement...
Understanding LGB+ Audiences Online

Understanding LGB+ Audiences Online

During Pride month last year, we added sexual orientation data to Ipsos iris, to help profile internet users that identify as lesbian, gay, bisexual or that identify in another way (LGB+)*. This data can help iris users better understand and serve LGB+ audiences...
Ipsos iris wins at AOP’s DPA 2024

Ipsos iris wins at AOP’s DPA 2024

Our Ipsos iris team is overjoyed to have won their third award in 7 months, a testament to their hard work and dedication.Our thanks to Sky Media UK and UKOM for working with us on this project, which has won Best Research / Insight at the AOP Association of Online...