Ipsos insights
Author: Samara Vasconcelos Cunha With so many media choices available to us, including both live and on demand options, the way people consume media is rapidly changing. In my case, as a female in her early 30s living in London (but originally from Brazil), my own...
Ipsos insights
A legacy of face-to-face interviewing in high quality survey research This paper considers the importance of face-to face fieldwork for a number of media currencies which seek to conduct a high-quality survey among the general population and how we can identify...
Ipsos insights
In the year 2000, the dawn of the social media age, a video of a muscular man dancing at a parade became one of the first viral videos in the history of the internet. In the 20 years since ‘The Techno Viking’, the landscape has drastically changed, and the Viking’s...
Ipsos insights
In 2018, Digital has found itself under the spotlight. Having received its fair share of positive and negative press, some preach the power of targeting whilst others will remind you that there is a lack of proven viewability. At Ipsos MORI we recognise that...
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