Has it been a summer of love? According to data from Ipsos iris, it might have been for Hinge users.
Since February this year, Hinge has replaced Tinder as the UK’s most used dating app. But things really heated up in July with 1.9 million people using the Hinge app – its highest monthly audience to date.
This was coupled with a surge in engagement across both June and July, with the average Hinge user spending 45% longer looking for love on the app in June compared to May.
But despite this commitment to the app, it’s not necessarily an exclusive relationship: 42% of people who used Hinge in July also used Tinder.
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